Real Madrid Unveils Agreement With Alibaba Group

NEWS | 26/07/2015 | Alberto Navarro (Guangzhou) | PHOTOGRAPHER: Antonio Villalba/Helios de la Rubia
"This deal will allow us to launch the official Real Madrid shop to more than 600 million Chinese customers online", said Florentino Pérez.

Real Madrid unveiled a new agreement with the Alibaba group, a world-leader in e-commerce, launching the Real Madrid official online shop on their Tmall platform in China. "We are further deepening our relationship with this country with this deal with the Alibaba group, the absolute world-leader in e-commerce. This agreement with allow us to launch Real Madrid's official online shop in China to more than 600 million Chinese consumers", declared President Florentino Perez.

"The new Real Madrid sales portal will operate here in China, on Tmall, a great platform created by this giant of e-commerce. My most profound thanks to all those involved".

"It is a great pride to unite our brands to bring the passion for Real Madrid to a country like China, one which we admire so much. It is the beginning of a grand new challenge which should help us continue being the best club in the world in an increasingly difficult and competitive environment".